The Product Boss with Jacqueline Snyder 724. From Idea to On Shelves At Nordstrom: How to Get Your Product in Front of the Right Buyers with Courtney Johnson
Today’s guest turned a simple idea into a sell out product sold in Nordstrom and other major retailers, and she’s here to show you how she did it. Courntey Johnson, former Founder of the yoga mat company MYSOLMAT is here to share the mindset and strategies behind spotting opportunities hiding in plain sight and transforming everyday frustrations into brilliant product ideas that sell. We also dive into creative, under-the-radar ways to get your products into the right hands, WITHOUT relying only on social media.
In This Episode, You’ll Learn:
00:00 - Who is Courtney Johnson?
01:30 - Why did Courtney start MYSOLMAT?
02:00 - What is the simplest way to guarantee your product will sell?
04:00 - What’s the Product Boss framework for creating a product?
04:51 - How vanity can guide your path to profit.
06:45 - Courtney’s cheat code for finding new product ideas.
09:15 - Why having a personal brand will take you farther, faster than a faceless business.
12:52 - How to use social media when you hate creating content.
14:40 - The most unhinged things Courtney Johnson did to get her product into retail shops.
16:15 - When does it make sense to send out samples of your product?
17:41 - The most overlooked social platform you need to be on, LinkedIn.
19:00 - How to use LinkedIn to reach buyers.
20:00 - What influencer marketers will give you the greatest ROI?
21:10 - The best and worst ways to cold pitch brands about your product.
Resources + Links
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Follow
Jacqueline on IG: @theproductboss
Courtney on IG: @courtlynnjohnson