The Growth Hub Podcast SEO best practices to accelerate your growth, with Steven Schneider, Co-founder and CEO @TrioSEO
Jun 9, 2025
Join Steven Schneider, Co-founder and CEO of TrioSEO, as he shares his insights on mastering SEO in a rapidly evolving landscape. He discusses the importance of high-quality backlinks and credibility over mere content quantity. Discover innovative strategies like using interactive calculators as lead magnets and the critical role of video marketing in boosting engagement. Steven also dives into the dual advantages of AI in content creation while emphasizing the need for a human touch in SEO practices. Uncover actionable tips to leverage SEO for B2B growth!
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Authority Matters in SEO Now
- Backlinks and site authority are critical for SEO success today, unlike five years ago when content alone could rank well.
- Google increasingly values trustworthiness and brand-building over pure content quantity.
Get Quality Relevant Backlinks
- Acquire backlinks from credible, relevant sites in your industry to boost your website's authority.
- Google treats backlinks like votes of confidence, elevating your ranking when authoritative sites link to you.
Don't Waste Time Disavowing Links
- Disavowing low-quality backlinks is mostly a waste of time since Google devalues bad links automatically.
- Trust Google's algorithms to filter spammy or malicious links without manual intervention.