This is Part II of the Business Is A Mind Game series tackling how to incorporate behavioral science and integrate it within your marketing, sales, UX/UI, lead pipeline, messaging, branding, and communication with your ideal customer base.

I will show you how understanding mental accounting, friction costs, and mode of payment from a behavioral science perspective is critical in optimizing your approach in maintaining and gaining new business in this ever-changing digital world we live in now.

I will also be making a special announcement and sharing some exclusive insights on some upcoming episodes of iDigress.

Please don't forget to leave a review of this podcast if it has brought you value for you and your business!

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

See what the HubSpot CRM can do for your business at HubSpot.com

Listen to Part 1: How To Apply Behavioral Science In The Minds Of Your Customers To Increase Your Profit Margins.

Listen to Ep 33 to know how to position your messaging as either a pain reliever or a pleasure provider.

Listen to Ep 29 to master the three modalities to grow your business: mindset, marketing, and money.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

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• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Moore Butts #18 -- Is Canada Ready for the US Election Result?