The Purposeful Marketing Podcast #104: How should B2B marketers approach 2025 marketing planning?
Oct 18, 2024
28:08
~ Failing to plan is planning to fail ~
As B2B marketers are start their 2025 planning cycle, Mary, Aaron and James share their thoughts on how to plan differently for better outcomes. The conversation emphasizes the need for customer-centric strategies and the significance of understanding bottlenecks in the marketing process. The hosts explore personal perspectives on planning, the importance of mindset and collaboration, and Mary shares, in detail, how CoLab approaches planning.
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~Market with purpose for the everyday practitioner ~
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