Contractor Growth Network #113: Selling To Different Types Of Customers
Feb 13, 2020
12:26
Just like when selling anything in the world, it is important to remember that every person is unique and different. That means that each person has their own motivations behind any purchases that they make. Logan and Alex are here today to tell you why you must sell differently to different types of customers. Buying a candy bar is simple, but buying a new kitchen goes so much deeper. You need to understand everyone’s why!
In this episode, we talk about…
- How people behave when they don’t want to be wrong
- Why promotional offers and referrals work so well
- Reasons that people are willing to spend more on the same thing
- Focusing on consistently great customer service
Links to resources:
Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com
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