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Vogue Business editor Hilary Milnes discusses why Congress, designers, and worker advocates are determined to take down Shein, the global fast fashion juggernaut favored by Gen Z shoppers and the latest frontier in US-China tensions.
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Quick takeaways
- Shein utilizes a technology-driven algorithm to quickly identify and replicate popular fashion trends seen on social media and celebrities
- Despite facing criticism for its sustainability practices, Shein continues to attract a large customer base, especially among younger generations
Deep dives
Xi'in's Rapid Growth and Criticism
Xi'in is a rapidly growing Chinese fashion company that has gained popularity worldwide but also faces criticism. Designers accuse Xi'in of stealing their designs, while influencers claim they have been misled. Congress accuses Xi'in of deceptive practices regarding the origins of its clothing, and consumers express concerns about labor practices. Despite the criticism, Xi'in has a massive online presence, surpassing other fast fashion brands in terms of volume and valuation.
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Listen to the best highlights from the podcasts you love and dive into the full episode