The Colin and Samir Show TikTok’s Money Problem
Jan 27, 2022
A lighthearted introduction sets the tone as the hosts dive into the challenges creators face with TikTok's dwindling compensation compared to YouTube. They discuss a staggering NFT launch that raised $23 million in minutes, showcasing innovative monetization strategies. Striking a balance between creativity and rigorous schedules, creators reveal their journey to find clarity through breaks. The value of peer feedback during a ski trip illustrates the importance of community support. Finally, there's a playful hint at an upcoming guest, promising more entertaining insights ahead.
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TikTok's Creator Fund Problem
- TikTok's creator fund is a fixed amount, leading to declining payouts for creators like Hank Green.
- This differs from YouTube's revenue-sharing model, where creator earnings grow with platform growth.
Low TikTok Earnings
- YouTuber SuperSaf earned only $127 on TikTok in the last year.
- MrBeast, another major YouTuber, made just $14,000 in two years on TikTok.
Monetizing Short-Form Video
- Short-form video monetization is challenging due to ad placement difficulties.
- It's hard to insert ads without disrupting the viewing experience and attribute revenue fairly.