Insight with Chris Van Vliet

Santizap: Oil Up, John Cena's Heel Turn, Best Current Theme Song, Most Underrated in WWE, Roman Reigns, The Rock

Sep 30, 2025
Guest
Santiago Zapata
Santiago Zapata, known as SantiZap, is a wrestling content creator and YouTuber who shares his journey of rapid channel growth and daily uploads. He dives into John Cena's farewell tour and who should face him last, alongside lively debates about Logan Paul's wrestling skills and how WWE has showcased his reaction clips. Santi also shares his favorite matches, discusses underrated talents like Ludwig Kaiser, and celebrates the best entrance themes today. His blend of relatability and fandom makes his insights truly engaging!
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ADVICE

Outshow Competitors With Daily Consistency

  • Post consistently to build an audience; Santi uploads a long-form video every single day since May 27, 2023.
  • Prioritize availability over perfection because the audience rewards consistency.
INSIGHT

Relatability Beats Industry Authority

  • Relatability can outperform insider authority in content creation when creators remain fellow fans.
  • Santi avoided wrestler interviews to preserve his couch-fan relatability and audience trust.
ADVICE

Ship Imperfect Work Fast

  • When stuck, publish something rather than waiting for a perfect idea; 'some content is better than no content.'
  • Keep a small buffer of ready videos but rely on momentum to create when needed.
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