Dr. Gabriella Rosen Kellerman is the Chief Product and Innovation Officer at BetterUp, a multi-billion dollar startup that helps people and companies level up. Through a combination of human coaching and AI, BetterUp is able to offer the kind of executive coaching that used to be reserved for... executives. 

 On this episode of CRAFTED. we dig into how BetterUp ships new products, proves they work, and what's next… 

Key Moments:

[2:23 - 7:27] How BetterUp helps companies and employees level up

[7:27 - 11:15] How BetterUp build products — and why they have more than the typical product trio of product/design/engineering

[11:15 - 14:22] Launching the Group Coaching product, testing it, and scaling it (during the pandemic) 

[14:22 - 17:42] “Kids in the candy store” – how BetterUp is building with GenAI after so many years of building with GOFAI (good old fashioned AI)

[17:42 - 20:38] Challenges as BetterUp has scaled up and what’s next for the company

[20:38 - 22:26] The “whitewater world of work” and what makes Gabriella optimistic about the future

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The book: Tomorrowmind 

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CRAFTED. is brought to you in partnership with Docker, which helps developers build, share, run and verify applications anywhere – without environment confirmation or management. More than 20 million developers worldwide use Docker's suite of development tools, services and automations to accelerate the delivery of secure applications. Learn more at Docker.com

CRAFTED. is produced by Modern Product Minds, where my team and I can help you take a new product from zero to one... and beyond. We specialize in early stage product discovery, growth, and experimentation. Learn more at modernproductminds.com 

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