High Agency Podcast Ride or die, cofounders for life
Sep 10, 2025
Tanis Jorge, a serial entrepreneur and co-founder of the billion-dollar identity verification company Trulioo, shares her insights on what makes co-founder relationships thrive. She discusses the importance of navigating conflicts with intention and trust, balancing ambitious pursuits with family life, and the dynamic roles within co-founding teams. Tanis emphasizes the need for open communication and vulnerability, drawing from her experiences to illustrate how effective partnerships can lead to sustainable success in the tech startup landscape.
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High-School Friendship Became A Startup
- Tanis and Stephen were high-school best friends who sat two lockers apart and naturally built a deep working friendship.
- They reunited after school to launch iQuery, bringing online credit reports to Canada and reactivated their partnership through shared curiosity.
Complementary Roles Enable Smooth Decisions
- Complementary founder roles (visionary strategist vs. execution integrator) create a fluid decision dance that avoids constant conflict.
- Tanis describes herself as a strategist and Stephen as the executor who keeps chosen paths moving.
Joining Trulio While Raising Infants
- Trulio started after Stephen explored an idea in Silicon Valley while Tanis was starting a family and later joined fundraising and pitching efforts.
- Tanis flew to San Francisco for investor meetings while breastfeeding and bringing her child, showing the practical strain of early-stage scaling with family.
