Using AI to Automate Marketing Compliance for Financial Services

In this episode of The SaaS CFO Podcast, host Ben Murray welcomes Austin Carroll, the dynamic founder and CEO of Warrant. Drawing from her deep roots in marketing and product management at household names like Capital One, Mercury, and Brex, Austin shares how real-world challenges navigating regulatory approvals inspired her to launch Warrant—a platform harnessing AI to automate and streamline marketing compliance for the financial services industry. 

Austin highlights the complexities and pitfalls of adhering to rapidly evolving federal, state, and local regulations in sectors like mortgage, insurance, and banking. She explains how Warrant checks marketing materials for compliance, helping companies of all sizes—from nimble startups to large enterprises—avoid costly missteps and accelerate their go-to-market strategies. Her journey provides invaluable insight into the needs of modern fintech marketers and compliance teams. 

Beyond the tech, Austin opens up about her path as a female founder, candidly discussing the fundraising process, her unique go-to-market approach, and the lessons learned from early customer traction. Whether you're passionate about fintech, compliance, or entrepreneurship, this conversation offers a compelling look at the future of AI-powered marketing compliance and the vision of a founder determined to solve one of the industry’s most pressing challenges. 

Show Notes: 

00:00 Streamlining Crisis Communication Compliance 

06:09 Regulatory Challenges in Financial Compliance 

07:12 Targeting Small to Mid-Market Clients 

10:59 Strategic Market Engagement Approach 

16:57 Entrepreneurship: Play to Your Strengths 

17:51 Conversation-Driven Fundraising Strategy 

21:40 Tracking Key Business Metrics 

25:37 "Sign Up for Newsletter Now" 

Links: 

SaaS Fundraising Stories: https://www.thesaasnews.com/news/warrant-raises-720k-in-pre-seed-round 

Austin Carroll’s LinkedIn: https://www.linkedin.com/in/austincarroll/ 

Warrant’s LinkedIn: https://www.linkedin.com/company/warrant/ 

Warrant’s Website: https://www.hellowarrant.com/ 

To learn more about Ben check out the links below: 

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SaaS Metrics courses here: https://www.thesaasacademy.com/ 

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout 

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray