Desiree Whitaker - CEO and Managing Director of The Cardrona Distillery joins us this week on BWB.
Originally started in New Zealand, the family business now ships its exquisite range of hand-crafted Whiskies, Spirits and Liqueurs across Australia and the UK. Desiree’s fascinating journey to starting the business spans over years of research, planning and travelling globally to learn from the world’s craft masters.
Desiree tells us about why and how she started the business, what it took to get there, as well as giving us her bullsh*t-free perspectives on the commercial reality of being a CEO.
Check out Desiree Whitaker's book recommendations:
- "Built To Last" by James Collins / Jerry Porras
- "Tipping Point" by Malcolm Gladwell
- "Shoe Dog" by Phil Knight
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