Franchise Euphoria What It Takes to Franchise a Business with Roger Martin of RockBox Fitness
Roger Martin is the Co-Founder and Managing Member of the industry-leading group fitness studio, RockBox Fitness. This concept changes lives, and he believes that changing lives is the best feeling in the world. Prior to co-founding RockBox Fitness, Roger worked in the pharmaceutical industry and most recently served as President for a leading contract manufacturer organization.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Roger Martin, the co-founder and Chief Commercial Officer of RockBox Fitness.
[1:53] Josh welcomes Roger to Franchise Euphoria.
[2:32] Roger shares how he went from a career in the pharmaceutical industry to co-founding RockBox Fitness.
[9:13] Roger walks through the timeline of what turning RockBox Fitness into a franchise was like.
[12:16] From day one, Roger and his partner always intended to franchise RockBox Fitness and focused on making sure their model was scalable.
[15:11] For Roger, what differentiates RockBox from their competitors is their unique product offering but also their attention to building a community-focused environment.
[18:28] While the RockBox offers a monthly membership, Roger believes the better membership for both the franchisees and the customers is an annual membership.
[20:37] Roger shares how RockBox has been dealing with COVID-19.
[25:06] Roger addresses what the experience has been like for certain franchise locations that were heavily affected by the pandemic.
[28:04] If you want to learn more about RockBox Fitness, visit their website listed below.
[30:20] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
https://www.rockboxfitness.com/
https://www.facebook.com/RockBoxFitnessFranchise/
https://www.instagram.com/rockbox_fitness/
https://www.youtube.com/channel/UCp_waI--_-cX4M8KAd7axSw