I’m so excited to bring back a very popular guest from last year, Jenna Cameron, for another foodservice episode! We released episode #74 with Jenna during December of last year as part of the First Hire Series, and our conversation focused on first hires for foodservice sales. Our community seems hungry for foodservice knowledge and so we asked Jenna to come back on the show to walk us through the biggest players in foodservice from distributors, to operators, to buying groups and more. Jenna is currently the sales lead at SIMULATE and has 10+ years of experience in plant-based foodservice sales for growing brands.

Listen in as Jenna shares about:

Key term definitions to frame the conversation including operators versus buying groups versus redistributors
Major distributors to know in foodservice, including details on Dot, Sysco, US Foods, and more, plus other regional distributors and how to work with each
Some of Jenna’s favorite operators from campus stores to Disney to Red Robin and others and specific nuances
An overview of key buying groups like Compass and Aramark and how to get started with a buying group
C-store & convenience store channel ideas
Resources for finding a regional broker for foodservice or an advisor
And right at the end we cover Groceraunt, which is incidentally my new favorite word
And more!

Please note that Jenna drops a ton of detailed information in this episode and if you are worried about catching the company names she’s dropping, fret not! I included all the distributors, buying groups, and operators she mentions in the show notes with links.

Enter the July 2023 podcast review giveaway by completing this form: https://tinyurl.com/28zyjr3e

This episode was sponsored by Shopify. Go to shopify.com/startupcpg
This episode was sponsored by Kickfurther. Go to https://www.kickfurther.com/startupcpg
This episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpg

Episode Links:

SIMULATE website
Jenna’s LinkedIn
Link to our other podcast episode with Jenna: #74 First Hire Series: Foodservice Sales with Jenna Cameron
Foodservice 101 webinar recording
Companies mentioned:
- Distributors mentioned: Dot Foods, Sysco, US Foods, BiRite, PFG / Vistar, Gordon Food, Chefs’ Warehouse, Vegan Distribution, Shamrock, Webstaurant, FoodServiceDirect, Sunbelt
- Redistributors mentioned: Alpine, Dot Foods
- Operators mentioned: Follett Bookstores/Campus Stores, Peet’s Coffee, Bareburger, Philz Coffee, Lemonade, Red Robin, Disney, Next Level Burger, Plant Power Fast Food
- C-Store Operators mentioned: Loop Convenience, 7-11, Plaid Pantry
- Buying Groups mentioned: Compass (Chartwells, Foodbuy), Aramark, Sodexo
- College & Universities Trade Show: NACUFS
- Regional brokers: Herspring-Gibbs, Acclaim, Fidler Marketing
- Advisors: Elohi Strategic Advisors (general foodservice strategy), Green Nature Marketing (strategic nationwide coverage), Advanced Natural Group (micromarket/c-store/corporate cafeterias)
- Groceraunt Trade Show: IDDBA

July 2023 Podcast Review Contest:

Enter the giveaway by completing this form (it only takes 1-2 minutes!)
By completing the form, you’ll be entered to win one of six prize packages, each filled with goodies from past guests: Tsubi Soup, GoNanas, Forij, Amazi, Chia Smash, Eureka Tortilla, and Nowhere Bakery.
Giveaway open to US residents only, age 18+. Giveaway ends on July 31st, 2023 at 11:59 pm PST. The winner will be notified via email.
Thank you for listening to the show and helping new listeners find us!

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Graphite Financial Links

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Listen to our episode with Graphite founder, Paul Bianco, episode #96 here.

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