Contractor Growth Network #124: Marcus Sheridan: Content Marketing During A Pandemic
At the time of this recording, we find ourselves in the middle of a global pandemic. While it seems like all business has come to a halt, business owners and leaders have to think in a different fashion. If they don’t, they will lose everything that they have worked for. Logan is in the booth with Marcus Sheridan, a professional speaker, and marketing consultant. Marcus wants to touch on a few things to keep in mind for business owners and leaders as the world around them slows down. It’s important to remember that even though the world has stopped, the bills do not, so find ways to stay productive!
In this episode, we talk about…
- Maintaining a positive and productive headspace
- It’s during hard times where we find a unique focus
- Substituting in-person sales appointments with virtual face-to-face online
- By the time they shake your hand, they should be 70% home
- What it takes for people to finally turn to video
- The shift in sales that will come with the uptick in content
- Why older salespeople should be using video more than anyone
- The goal is to spend more time selling, less time teaching
- There’s never been a better time to innovate in your business
Links to resources:
Learn from Marcus on LinkedIn or reach out at marcus@marcussheridan.com
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