In the final episode of the 2025 season of Creating the World's Best Client Experience, Alison reflects on the pivotal theme of "expansion" that guided her year in CU Fitness and the Alison K Agency. She shares the "One Word Challenge," encouraging listeners to select a word that shapes their growth.

Highlighting the resurgence of in-person experiences and the importance of personal branding, Alison discusses innovations in membership models and the need for flexibility in strategies. She shares her thoughts on 3 things she noticed that worked well in 2025 and 3 that didn't work so well.

Alison wraps up her final thoughts by emphasizing the value of embracing uncertainty for growth and excitement for the upcoming developments in 2026.

HIGHLIGHTS:

0:49 Year-End Reflections

19:31 The Membership Model's Comeback

22:02 What Didn't Work This Year

29:46 Key Insights for 2026

37:12 Lessons Learned and Future Steps

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Discount code: THEALISONK2024

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