Bloomberg Businessweek A $3,000 Bodysuit to Shock Your Way to a Better Body
Sep 29, 2025
Chris Rauser, an editor at Bloomberg Pursuits focusing on wellness trends, dives into the intriguing world of Katalyst EMS suits. He and CEO Brendan Kennedy discuss how electrical muscle stimulation mimics brain signals to enhance workouts and recovery. Their candid experiences reveal initial skepticism turned into enthusiasm, thanks to time-saving benefits. They explore pricing, practical usage, and how the tech aims to revolutionize at-home fitness. With FDA clearance and a push for broader market adoption, Katalyst may reshape the future of wellness.
AI Snips
Chapters
Transcript
Episode notes
From Trend Skeptic To Suit Believer
- Chris Rauser recounts trying many fitness trends and discovering the Catalyst EMS suit as a practical "cheat code."
- He credits the suit with speeding recovery after injuries and improving posture and muscle tone.
EMS Mimics Brain Signals
- Brendan Kennedy explains EMS replicates the brain's signals to muscles and targets 90% of muscle groups.
- He says it compresses workout time by delivering a whole-body stimulus in short sessions.
Use Short, Regular EMS Sessions
- Brendan recommends using the suit three days a week for 20 minutes to replace longer gym sessions.
- He emphasizes its convenience for travel and at-home workouts to maintain consistency.