Crimson Education's Ivy League Success

A college tutoring startup, Crimson Education, has gained a staggering $500 million valuation by promising to help students secure spots in Ivy League schools. Founded by Jamie Beaton, who himself gained admission to all 25 schools he applied to, this company employs former admissions officers from prestigious universities to guide its clients. To achieve success, Crimson emphasizes engaging in ten activities tied to two central themes, including social justice, and obtaining two distinct forms of leadership experience. The effectiveness of their strategies is evident, as Crimson students represent 2% of Ivy League freshman admissions, illustrating that demand for college consulting is driven by the increasing competition for limited spots.