Wired writer Carlton Reid discusses the escalating backlash against Tesla and Elon Musk. He highlights the emergence of grassroots protests, where former customers are voicing their discontent and even torching vehicles. The conversation dives into the troubling declines in Tesla's market position, partly due to quality control issues with products like the Cybertruck. Reid also sheds light on Musk's controversial leadership and the political ramifications facing his various ventures, raising questions about the future of the Tesla brand.
The grassroots 'Trash Tesla' movement reveals a significant backlash against Elon Musk, driven by discontent over his political affiliations and business decisions.
Tesla faces mounting challenges, including a sharp decline in stock value and heightened competition, which threaten its market sustainability amid growing customer dissatisfaction.
Deep dives
Rise of the Tesla Takedown Movement
A grassroots campaign has emerged against Tesla and Elon Musk, highlighting growing dissatisfaction among previous supporters. Originating from discussions among social media users who left platforms like Twitter, the movement focuses on peaceful protests targeting Tesla showrooms worldwide. Organizers aim to express opposition not just to Musk's business decisions but to what they perceive as a threat to democracy associated with his affiliations. The protests have expanded rapidly, with a notable increase in demonstrators, showcasing the movement's strength and widespread discontent across various demographics.
Impact of Tesla's Reputation on Customers
Many Tesla owners now express regret for their association with the brand, leading to a rise in bumper stickers that criticize Musk's recent actions. As customers distance themselves from Tesla, some have turned to competitors like Kia, which highlight their break from the 'toxic' brand. Conversations with owners reveal a deep emotional connection to their vehicles, now overshadowed by the backlash against Musk's leadership style. The overall sentiment among former fans reflects a disappointing transformation from the admiration they once had for the company and its innovation.
Challenges Facing Tesla Amidst Controversy
Tesla is currently grappling with significant challenges, including a 42 percent drop in stock value and the introduction of competing electric vehicle brands. Issues with quality and the dated model lineup have compounded the company's problems, alongside multiple recalls impacting the Cybertruck. Elon Musk's alignment with controversial political figures has intensified scrutiny on his leadership, raising concerns about the sustainability of Tesla’s market position. As competition heats up and perceptions shift, stakeholders warn that Musk's approach may jeopardize the long-term success of Tesla.
Across the world an anti-Tesla campaign has been growing since Elon Musk began his work dismantling U.S. government institutions, and meddling in other country’s democracies.
The protests, dubbed “Trash Tesla,” are seeing regular folks and former customers selling their cars, dumping stock and picketing dealerships. Others are torching Tesla vehicles.
As a result the U.S. attorney general says they’re looking into the incidents as potential domestic terrorism.
Today on the show, Wired writer Carlton Reid is joining us to talk about his reporting on the Tesla backlash.