GuildSomm Podcast Blind Tasting with Doug Frost and Jonathan Eichholz
May 28, 2025
Doug Frost, a Master Sommelier and Master of Wine, and Jonathan Eichholz, a Master Sommelier and educator, dive into the nuanced world of blind tasting. They discuss the foundational practice of this skill, emphasizing humility and adaptability. The duo explores the unique characteristics of Sangiovese, Nebbiolo, and Rioja wines, comparing them to nostalgic video games. As they toast to the wine community, they share insights on connecting with customers and the evolving landscape of fine wine, making for an engaging and informative conversation.
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Blind Tasting Origins and Spirit Example
- Doug Frost started blind tasting as a fun game with friends that became a structured learning tool.
- His experience includes tasting spirits blind to notice yearly variations often hidden otherwise.
Importance of Blind Tasting
- Blind tasting ensures honesty about what's in the glass and improves decision-making in wine production and sales.
- It helps identify vintage variations and subtle notes, essential for representing the wine correctly to customers.
Slow Down in Blind Tasting
- Slow down and approach blind tasting with humility to improve accuracy and reduce ego interference.
- Treat blind tasting as a practice and learning process, not an exam to be feared.