The Higher Standard Matt Moghaddam | The Reality of Social Media, Small Business & Big Dreams
Ever wonder how a kid rebuilding engines in his dad’s garage ends up shaping the off-road and Overland industries while dodging influencer clichés and crushing corporate glass ceilings? In this episode, Chris sits down with Matt Moghaddam — creative, entrepreneur, and all-around gearhead — to talk about his journey from customer service grunt to marketing director to magazine editor. From building Mustangs and Tacomas to navigating the Wild West of social media and brand deals, Matt reveals what it really takes to turn a passion into a career without losing your sanity (or your suspension).
➡️ We unpack why nobody actually “has it all figured out,” why the Overland craze may have peaked (and how to score a rooftop tent on Facebook Marketplace), and why growing too fast can ruin even the best business. Plus: customer service horror stories, Nordstrom tales, influencer marketing gripes, and how Larry the Cockroach became a studio mascot. If you’ve ever thought about quitting your day job to chase a dream — or just wondered where all those Sprinter vans went — this one’s for you.
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