Using Micro-Season Content to Engage Shoppers Year-Round with Ghirardelli's Pam Perino
Sep 19, 2023
28:42
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This week Dave speaks with Pam Perino, E-Commerce Content Operations & Development Manager at Ghirardelli Chocolate. They discuss Pam's career journey leading to Ghirardelli, her e-commerce content marketing strategy including a unique "micro seasons" approach, and how she engages internal and external stakeholders to get the buy-in she needs across the organization.