You know to ask about budget.

You know to ask about timeline.

You know to ask about what they are looking for in a solution.

But when you're selling your product, do you know how to go beyond these surface area "100-level" questions?

If you can, you've opened the door to learning about your prospect's true thoughts and opinions, and most importantly their emotions.

This is where your 400-level questions live.

What are these questions, and how do they influence your sales process?

Anita Nielsen, Author of the bestseller "Beat The Bots: How Your Humanity Can Future-Proof Your Tech Sales Career", and Owner of LDK Advisory Services, steps to the mic this week and takes us to school on the topic.

Find LDK Advisory online:

Instagram: https://www.instagram.com/ldkadvisory

Website: www.ldkadvisory.com

Today's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.com

PLUS -- hear from me and 40+ other leading sales professionals this summer in the Blissful Prospecting Think Outside The Script summer virtual tour! All talks are live and interactive, sign up at tour.blissfulprospecting.com.

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