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Business Daily

Why are kids asking for anti-ageing skincare?

Dec 17, 2024
Skincare is no longer just for adults; children are actively seeking anti-aging products, driven by social media influence. The podcast highlights the surprising shift from toys to beauty items among young consumers. Dermatologists warn of potential skin issues arising from unsuitable products. There's a growing pressure on parents to meet these demands, raising concerns about children's delicate skin. Discussions also focus on better education and accountability for both parents and retailers to navigate this evolving landscape.
17:28

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Quick takeaways

  • Young children and teenagers are increasingly interested in skincare products, influenced heavily by social media trends and aesthetic appeal.
  • Many skincare items aimed at youth contain harmful active ingredients, leading to potential skin issues and highlighting the need for better consumer education.

Deep dives

Rising Interest in Skincare Among Young Audiences

There is a noticeable trend of young children and teenagers becoming increasingly interested in skincare products, often seeking high-end items that typically target adults. Young individuals, like 11-year-old Tilly, exhibit enthusiasm for a range of products, showcasing collections of serums and moisturizers that are more advanced than what is suitable for their age. Online platforms like TikTok and Instagram play a significant role in influencing this interest, with visually appealing products promoting a culture of desire based on aesthetic packaging. The phenomenon is reflected in consumer data indicating that households with kids ages 6 to 12 spent substantially more on skincare in 2023 compared to previous years.

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