Service Design Show
What Design(ers) Needs to do to Stay Relevant / Yvonne Tran / Episode #199
Apr 11, 2024
Design director Yvonne Tran from the New York Times discusses the crisis in design and its future. Is it a backlash against 'design thinking'? How can professionals provide unique value? She outlines three key areas for design's future. A thought-provoking conversation on staying relevant in an evolving landscape.
53:45
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Quick takeaways
- Design professionals face the challenge of identifying meaningful roles in the evolving design landscape after democratization.
- Deliberately slowing down in organizations can provide insights and benefits that rushing past might overlook, improving decision-making processes.
Deep dives
The Shifting Landscape of Design Industry
The design industry is experiencing a significant shift according to Ivona Tran, Director of Product Design at the New York Times. Layoffs and closures of respected agencies hint at a major change in the design landscape. Over the last decade, there has been a democratization of design education and language, leading to increased recognition. Design professionals face the challenge of identifying meaningful roles after this democratization.
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