AB 087: Staying Innovative, Competitive, And Spirited…Lessons From Competitive Cheerleading

Cheerleading is a multimillion dollar industry. So who is dominating this business? Varsity Brands Founder and Chairman, Jeff Webb, joins me today as we take a unique look at cheerleading and assess how it has operated as a business – from being on TV for over 32 years to new stunts being developed.

Learn more about your ad choices. Visit megaphone.fm/adchoices