#13 - Jonathan Jesper: Why Having Internal Principles Leads To Success

For about three years after high school, Jonathan Jesper lived in his van selling window ornaments. However, the lessons he learned helped him build confidence in selling. He and his father lost $100,000 in a business they did together. So, he went on to sell flowers targeting graduating students.

When he couldn’t scale the flower business, he started selling other physical products in kiosks at shopping malls. He got into Amazon by listing products from a store closing that offered 70% off. And he shares his challenges and successes in this interview.

Key Takeaways

• Actual accomplishments and results are very spiritual things. It's not just by luck or talent
• Whether you're going up or down, it's all part of the journey and it's all part of your success
• The numbers on the spreadsheet shouldn’t dictate how you feel
• Door-to-door selling makes you face your limitations quickly
• No such thing as a bad experience