Startup Hypeman: The GOAT to Market Show GTM 3-9: Creating Content That Drives Leads with Haus of Bold Founder Erin Balsa
One of the biggest struggles of an early stage startup is creating content.
Or, really I should say creating GOOD content. It's pretty easy to publish a whitepaper that no one cares about, make Linkedin posts that don't get traction, or start a podcast but quit after 5 episodes.
Creating content isn't hard, creating content that actually drives leads is hard.
Erin Balsa is a content strategy expert who has written for the likes of Hubspot, Monday.com, G2, and more.
At Haus of Bold, she focuses on building content strategies for early stage startups so they aren't just writing random SEO-optimized blog posts that don't generate new business.
The key, she says, is having a clear point-of-view. She steps to the mic in this week's episode to share what great startups do really well in their content strategy.
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Erin is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything this week. Got Q's you want to ask Erin personally? Join for free today!
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This episode is also brought to you by our friends at AKAVA, the GOATs of software development. I've seen too many startups get screwed over by offshore or budget dev shops. Those groups are order takers and do the bare minimum, which often means software with gaping holes, or being forced to pay hidden 'release fees' to claim ownership of your code. Then there's Akava, who actually builds strategically for scale from day 1, helps you make product decisions, and gives you full ownership of your code by default. Want to become the GOAT to Market? Partner with the GOATs of software dev. Get GOATed at akava.io.
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