For our Season 7 opener, Jeff sits down with Edson Sabajo and Guillaume "Gee" Schmidt, Co-Founders of Dutch streetwear brand Patta. For the past 15 years, they've built a cult following where they've pioneered the movement of streetwear becoming architects for other upcoming brands to make way. Started in 2005, the two met working at popular vinyl store, Fat Beats, where they bonded over their love of hip-hop. The two eventually turned their hobby into a business and began traveling to cities worldwide to collect sneakers unavailable in Europe. Years into this business model, they eventually acquired accounts and have worked on popular collaborations with Asics, Nike, Mephisto and much more. Today they have a popular clothing brand, brick & mortar store, running team, foundation and music component.

In this episode they discuss it all from days at Fat Beats to collaborating with Nike and much more.

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For more info: https://hypebeast.com/2020/1/patta-interview-business-of-hype-jeffstaple-episode-60

Patta website: https://www.patta.nl/

Patta Instagram: https://www.instagram.com/patta_nl/?hl=en

Edson Sabajo & Guillaume “Gee” Schmidt of Patta