The Sales Evangelist Three Key Insights You Must Know When Selling To Europeans | Grady Anderson - 1619
Relationships are important
- Doing business in Europe has some similar characteristics to doing business in the United States.
- Data privacy is one of the critical aspects of doing business effectively.
- Need to understand the payment platforms and the rules.
- Sensitive to the borders and cultures.
- Getting down to business is totally acceptable – don’t be offended.
What to be aware of in selling to Europeans
- You have to be GDPR compliant to avoid a deal going south.
- Germany is extremely strict on GDPR.
- Navigating the potential language barriers of each country takes research.
- Consider investing in salespeople that can speak the language of the country you are prospecting too.
- Being aware of slang and how that can impact your ability to communicate.
- Stay aware of how the currencies rates are changing from day-to-day.
Messenger tools are valuable in assisting your sales efforts
- Apps that have the ability to translate your marketing campaigns are key to your success.
- WhatsApp, Telegram and Viber are some powerful tools.
“It makes a huge difference when an American salesperson or marketer can take a second to understand who it is that they're they're communicating with, and not be so domineering from a cultural perspective.” – Grady Anderson
- Connect with Grady via: LinkedIn
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Mentioned in this episode:
HubSpot and bluëmago | STUDIOS
HubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com