Startups Decoded S2E19: Advice Before Money: The VC Model Founders Actually Want — With Mike Ma.
Mike Ma doesn’t invest in decks. He invests in people.
As Managing Partner and Head Coach at Sidecut Ventures, Mike works with what he calls “coachable superheroes”, early-stage, mission-driven founders tackling real problems in economic mobility, healthcare, climate, and education.
In this conversation, we unpack what it actually means to be coachable as a founder, why most advice fails in practice, and how real progress happens when coaching, capital, and execution collide. Mike shares lessons from the trenches — blending Fortune 500 experience with venture-backed CXO roles, and explains why the best founders don’t just seek answers, they build judgement.
We also explore Sidecut’s hands-on approach to venture building, the parallels between adaptive sports coaching and startup leadership, and why helping founders unlock potential often means meeting them exactly where they are, not where the pitch says they should be.
This episode is for founders who want fewer platitudes, better questions, and support that actually shows up.
Chapters
- 00:00 Introduction to Impact Investing
- 02:42 The Thesis of Sidecut Ventures
- 04:59 Understanding Impact and Returns
- 07:49 The Case for Climate Investments
- 10:41 The Duality of Capitalism
- 13:06 The Role of Ethics in Business
- 15:47 The Importance of Mission-Driven Founders
- 18:33 Evaluating Founders Beyond the Surface
- 23:54 The Foxhole: Partnering with Founders
- 27:19 The Impact of Investment Models
- 32:01 The Reality of Foundership
- 36:50 Understanding the Founder’s Journey
- 39:43 Evaluating Impact and Market Risks
Managing Partner and Head Coach at Sidecut Ventures, where he invests in and coaches early-stage, mission-driven founders working on some of society’s hardest problems.
He brings a rare blend of Fortune 500 experience (Bank of America, Vanguard) and venture-backed CXO leadership(including Betterment and Own Up), rolling up his sleeves across product, strategy, and fundraising. Mike believes the best venture outcomes are built through proximity, trust, and real coaching, not performative advice.
Sidecut Ventures:
Pitch: https://www.sidecut.vc/pitch-us
LinkedIn: https://www.linkedin.com/in/michaelwma/
Presented by Morrison Foerster - mofo.com
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- Web: startupsdecoded.com
Music Credit
“Neptuno” – Phondupe (Album: Onykia)