Shipageddon 2.0, eCom Operations, Global Supply Chain & Logistics with Chris Bingham

Chris Bingham is a successful entrepreneur, specializing in eCommerce operations, supply chain and logistics. In Q4 2020, the world experienced Shipageddon where the pandemic significantly increased demand for online goods while straining global supply chains. As we enter Q4 2021, we should expect to experience Shipageddon, the sequel, with even greater challenges, as brands experience inflated ocean freight container costs, container shortages, congestion within ports, lockdowns in factories, temp labor shortages and more.

Chris and I talk in-depth about scaling eCommerce operations, surviving the holiday shopping season, growing and selling a business as well as the future of MBA programs. If you work in eCommerce or are thinking about a career in logistics and operations or are just fascinated with global supply chains and how messed-up they are right now, I think you will enjoy this episode. 

 Chris has an MBA from the Kenan-Flagler Business School, is an Entrepreneur in Residence at Campbell University and has been a start-up coach at UNC for over a decade.

Discussion Topics:

(1:33) Tobacco Road basketball rivalry.

(6:00) Founding and ultimately selling Riley Life Logistics.

(12:14) Sleeping in your warehouse and scaling a business.

(17:41) Scaling a warehouse labor force during Q4.

(25:12) The biggest change in eCommerce logistics over the last decade.

(28:51) Running two companies at once.

(33:12) Dimensional weight calculations and shipping automation.

(36:58) How to renegotiate your shipping rates.

(44:25) Launching Ship Simply to help eCommerce brands grow.

(50:52) Shipageddon and its sequel.

(1:01:58) Business school advice.

(1:08:33) Rapid fire questions.