Slate Business ICYMI: Will MomTok Actually Change Mormonism?
May 31, 2025
Sara Petersen, author of "Momfluenced," joins hosts Candice Lim and Kate Lindsay to dissect the cultural phenomenon of 'MomTok' and its roots in Mormon mommy blogging. The conversation reveals how modern mom influencers blend sexuality with digital storytelling, often distorting feminist ideals for fame. They unpack the controversial dynamics of a reality show about Mormon wives, explore the implications of 'dirty soda' as a cultural staple, and assess the authenticity of these influencers amid societal shifts.
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MomTalk's Swinging Scandal Launch
- The MomTalk group gained mainstream attention due to a scandal involving soft swinging and intimate partner swapping.
- This controversy catalyzed Hulu's reality show showcasing their dynamic blend of influencer culture and Mormon traditions.
Weaponized Feminism in MomTalk
- MomTalk members claim feminist motives but often weaponize feminism for personal gain and to uphold self-interest.
- Their proclaimed mission to modernize Mormon gender roles paradoxically perpetuates some regressive attitudes.
MomTalk: Business Disguised as Friendship
- The internal dynamics of MomTalk reveal conflicts less about friendship and more about business control and maintaining influencer relevancy.
- Their claims to uplift women often reduce to strategic video collaborations and social media presence.
