The Rundown How Opendoor Can Become the 'Google of Housing' | Eric Jackson
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Aug 24, 2025 
Eric Jackson, Founder at EMJ Capital, presents a compelling vision for Opendoor as the next big name in housing, akin to Google and Airbnb. He critiques the previous management’s missteps that led to a leadership shake-up. Jackson stresses the need for Opendoor to embrace an AI-first approach in real estate and emphasizes connecting with retail investors. He also discusses the potential of cryptocurrency in transforming home buying, proposing that innovative strategies could position Opendoor as a market disruptor.
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Early Carvana Comparison
- Eric Jackson initially compared Opendoor to Carvana and saw a path from deep lows to large upside based on market positioning.
- He argued Opendoor could repeat Carvana's long recovery by shifting from growth-at-all-costs to durable profitability and market share gains.
Seller Intent Is The Valuable Signal
- Jackson reframes Opendoor as Airbnb/Google/Uber for housing, focusing on seller intent rather than buyer browsing.
- He says sellers' intent is the high-value signal that can create a dominant marketplace and ad-like monetization.
Build An AI-First Execution Team
- Do hire AI and product talent and pivot Opendoor into an AI-first company to speed and cheapen transactions.
- Do focus on shortening closings from 45 days to one-to-three days and automate valuation, inspection, and paperwork.