Golf Club Talk UK Kirsten Grobler (Social Media) and Tom Scott (Harpenden GC) - GCTUK 115
Apr 6, 2025
Kirsten Grobler, a freelance digital marketing specialist at The Social Kode, shares her journey from psychology to enhancing golf clubs' social media strategies. She emphasizes the importance of authentic storytelling and data analytics for boosting engagement. Tom Scott, General Manager of Harpenden Golf Club, offers insights into his career path and discusses the evolving landscape of golf management. He shares advice for those aspiring to enter the field, focusing on the blend of modern practices and tradition in club management.
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Social Media Platform Selection
- Consider LinkedIn and Instagram as starting points for golf club social media.
- Research your target audience to determine the most effective platforms.
Efficient Social Media Management
- Allocate specific time for social media planning to avoid feeling overwhelmed.
- Plan and schedule posts in advance, for example, by creating a monthly content calendar.
Video Content Strategy
- Prioritize short, digestible video content for social media, ideally under 30 seconds.
- Longer videos, up to a minute, are suitable for talking head or educational content.