Learn from the host's 10 years of digital course mistakes, including finding your sweet spot and avoiding perfectionism. Discover the importance of expertise and focusing on audience needs. Hear personal stories of failed launches and the lessons learned. Understand the value of nurturing your email list and continuously improving your course based on feedback.
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Quick takeaways
Launching a digital course without first getting results or helping someone else achieve success can lead to a less successful launch and limited credibility.
Overcoming imposter syndrome is crucial in gaining belief and trust to succeed in the online business space.
Creating a course without properly identifying the sweet spot of knowledge, audience demand, and profitability can result in courses that fail to deliver value.
Wasting time on editing course videos instead of outsourcing tasks can hinder progress and divert attention from more important aspects of the business.
Believing that a course has to be perfect and including excessive content can overwhelm students and hinder them from achieving desired outcomes.
Deep dives
Mistake #1: Launching without getting results for myself or others
One mistake I made was launching a digital course without first getting results myself or helping someone else achieve success in that area. This lack of experience led to a less successful launch and limited credibility in teaching the course.
Mistake #2: Giving in to imposter syndrome
I allowed imposter syndrome to hold me back and affect my confidence in teaching and selling my courses. Overcoming imposter syndrome became crucial in gaining the belief and trust needed to succeed in the online business space.
Mistake #3: Creating a course without identifying my sweet spot
I made the mistake of creating a course without properly identifying my sweet spot - the intersection of what I know, what my audience wants, and what can generate profit. This led to courses that didn't resonate and failed to deliver real value to my students.
Mistake #4: Editing my own videos for too long
I wasted valuable time by editing my own course videos instead of outsourcing this task. This not only consumed hours of my time, but it also prevented me from focusing on more important aspects of my business, such as providing support to my students.
Mistake #5: Thinking the course is the end-all be-all
I mistakenly believed that my course had to be perfect and include every tip and strategy I knew. However, this overloaded my course with unnecessary content, confused my students, and made it harder for them to achieve their desired outcomes.
Mistake #6: Not fully committing to my launch
In the early stages, I didn't fully commit to my course launch, playing it safe with minimal marketing efforts. This lack of full commitment resulted in lackluster results and limited sales. I learned the importance of going all in and implementing a comprehensive launch strategy.
Mistake #7: Neglecting to nurture my email list before launching
I failed to effectively nurture my email list prior to a launch, leading to low engagement and poor attendance on webinars. I realized the significance of regularly providing valuable content and engaging with subscribers to build trust and increase webinar attendance.
Mistake #8: Overloading the course with unnecessary content
I made the mistake of including too much information in my courses, hoping to demonstrate my knowledge and justify the price. However, this overwhelmed my students and made it harder for them to focus on the core concepts and get the desired results.
Mistake #9: Neglecting to implement a webinar onboarding process
I didn't have a proper onboarding process for webinar attendees, resulting in low attendance rates. I learned the importance of sending a series of engaging emails that remind and excite participants about the webinar, increasing attendance and overall engagement.
Mistake #10: Waiting too long to embrace video
I hesitated to show up on video, fearing judgment and feeling insecure about my appearance. However, I realized the importance of connecting with my audience and providing personal, authentic content through various video platforms.
Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?!
It’s hard to believe it, but I’ve been creating digital courses for 10 years now! And along the way, I’ve succeeded, I’ve failed, and I’ve definitely tripped a time or two.
In this episode, I share 10 mistakes that I’ve made in my 10 years of digital course creation in hopes that you can learn from me, avoid these same mistakes, and build a thriving business quickly!
Everything from not finding my sweet spot to getting stuck in perfectionism to holding onto tasks far longer than I needed to -- these all made the list. And I hope you find my lessons learned helpful as you navigate the world of online business and digital courses.
This episode is brought to you by Acuity Scheduling, a scheduling platform that will help you to book more clients, get paid on time, and automate and organize your business’ day-to-day tasks. For a limited time only, you can get 45 days of Acuity Scheduling absolutely free -- no credit card required. Click here to automate your schedule!
This episode is also brought to you by the Full Focus Planner. The only planner that helps me stay organized, focused, and on track to succeed. With their “Daily Big 3” and annual goal-setting prompts, I keep my goals top of mind, and my actions aligned with what’s most important. Join me in making 2020 the best year yet! Head here to grab your planner.
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