How to Create, Sell and Buy Non-Fungible Tokens, with Matt Fortnow

I imagine you've heard of NFTs?

Non-fungible tokens are the latest hot digital property, but what are they, how did they evolve, and why do they have value?

My guest on the show today is Matt Fortnow, entertainment lawyer turned entrepreneur.

Matt is co-author of The NFT Handbook: How to Create, Sell and Buy Non-Fungible Tokens.

He's become increasingly enamored by digital art and non-fungible tokens and has created the official NFTs for iconic brands such as The Three Stooges.

Last year Matt discussed NFTs on Marketing for the Now with Gary Vaynerchuk.

I entered this conversation with a degree of, hopefully healthy, scepticism. Regular listeners will be aware that I hold some strong views when it comes to all things cryptocurrency.

But Matt helped me overcome some of my fears about NFTs, and shared what I believe was a useful conversation about their value.

Here's my chat with Matt Fortnow, author of The NFT Handbook, in episode 571 of Informed Choice Radio.