3 Things Manufacturers Can Do In The Absence of Trade Shows w/ Joe Sullivan

Many manufacturers rely on events to generate pipeline. What do you do when events shut down? On this episode of the podcast, I share three tangible ideas for reallocating your marketing budget to keep a steady flow of leads coming while trade shows can't help you do it. Make the shift from brochure marketing that's all about you to genuinely helpful content marketing that's about your prospect. Market to your existing customers. Your email list is gold. Learn how to do video based prospecting. It's a lot easier than you might think. Resources we talked about: I Need What’s In Your Brain: Extracting Expert Knowledge for Content Marketing w/ Toby Wall Video-based prospecting: An easy, but comprehensive guide Loom.com for easy prospecting videos 4 ways to build your ultimate list for cold outbound email To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify, or here.