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The Joe Pomp Show
Why Wimbledon Leaves $100 Million On The Table
Jul 9, 2024
Discover the financials and business strategy of Wimbledon, uncovering why the hosting club leaves $100 million on the table. Explore the exclusivity and revenue streams that contribute to the tournament's success.
10:57
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Quick takeaways
- Wimbledon prioritizes legacy over profit by offering cheap tickets and limiting high-profile sponsors.
- Expanding court capacity could increase revenue significantly, as Wimbledon strategically prices tickets for accessibility.
Deep dives
Financial Aspects of Wimbledon
Wimbledon's financial success is evident through its careful management of revenue streams, including global broadcasting rights contributing 56% of the $440.5 million revenue, ticket sales generating $70 million, and sponsorships also amounting to $70 million. Despite the high profitability, the club continues to prioritize its legacy over maximizing profits by offering inexpensive tickets and maintaining a limited number of high-profile sponsors.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode