Kristina Bartold has successfully built a career through creating community online and bringing people together. She learned that as an entrepreneur, showing up in these spaces authentically is key to connecting and building resonance with your target audience. As many small business owners often struggle to tap into the spaces that will offer them the most long-term growth, Kristina and her team offer insightful guidance for finding their online home.

In today's episode, we sit down with Kristina Bartold, CEO of The Social Snippet, a social media and podcasting agency that helps entrepreneurs and small businesses grow online communities. She shares tips for how to make sales via Instagram, methods for maximizing calls to action, how her company utilizes done-for-you social media, shares her story of navigating the social media landscape, and much more!

"If you love showing up on Instagram stories and that feels natural for you, go all in, lean into that if LinkedIn feels great, go there like, find the places that you feel most at home online and make that your community rather than focusing on the algorithm because even though it's important, it's not an end all be all" - Kristina Bartold

This week on Startups in Stillettos:

Kristina shares the mission behind The Social Snippet (2:57)
Kristina talks to key to online visibility and what to remember when posting (4:34)
Jessica shares a story about behind-the-scenes of entrepreneurial life (5:46)
Kristina discusses ways to maximize calls to action using stories or reels (7:41)
Why its important to let your community show up for you (13:21)
Kristina shares her journey since leaving her corporate job (16:56)
Kristina explains why consistency is the hottest trend right now (18:50)
Kristina shares her favorite tools for business and social media (21:29)

Our favorite quotes:

“Online, we get to be ourselves, and those people will find us.” - Kristina Bartold
“People buy from people. And so people get connected, whether your product based business or service based business, video is key, especially right now.” - Kristina Bartold
“They need to know who I am as a person, because that will give them a better picture of who I am as a coach. “ - Jessica Abo
“It's showing up consistently and talking about your message that you're building that know like and trust with people” - Kristina Bartold

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