Strategic Alignment: How to Be Easy to Buy from and Sell For

On this week’s SBI Sales and Marketing Podcast, we speak with Tracy Cote, the senior vice president of human resources at Genesys, about attracting and retaining top sales talent, being an easy company to buy from and sell for, and using strategic alignment to support the sales team by making it everyone’s job to sell. Tracy’s company made SBI’s list of Ten Best Companies to Sell For in 2016, and she shares exactly what they did to make their sales process so solid.

In our first segment, we discuss why people want to work for Genesys. We analyze each aspect of the work environment, from the steps of the buying process to employee compensation and leadership training.

Next, we discuss how they support the sales team by introducing the latest technology to upgrade both the employee and customer experience. In our second segment, we discuss curating positive strategic alignment and making sure the company’s vision permeates everything the employees do, so they are all working toward a common goal.

In our final segment, we conclude with steps to take to get your company aligned and your sales department as strong and as happy as possible.