How 6sense found product-market fit: Jason Zintak on account intelligence for revenue teams

6sense is an AI-powered ABM platform that is focused on arming revenue teams with the right information to engage with the right accounts. It aggregates buying signals like website visits, email opens, and product review hits. It then leverages machine learning to help revenue teams automate their workflows. 

In this episode, Sandhya Hegde chats with 6Sense’s CEO Jason Zintak about their path to product-market fit.

Join us as we discuss:

(1:26) Jason’s background and he made the decision to join 6sense

(5:32) How early customer conversations informed the 6Sense product strategy

(8:15) 6sense’s early GTM strategy that got them to $5M ARR

(9:11) Jason’s first 90 days at 6sense as a new CEO

(10:56) 6sense’s early product-market fit signals

(16:12) How the advent of generative AI has impacted the product

(18:22) How 6Sense is thinking about building self-serve experiences

(24:06) How the recessionary macro-environment impacts the company’s GTM strategy 

Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc and 

Twitter - https://twitter.com/sandhya

LinkedIn - https://www.linkedin.com/in/sandhyahegde/

Jason Zintak is the CEO of 6sense. Previously, Jason was the CEO and president at Platfora. 

Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.

Further reading from the Startup Field Guide:

• What is a self-serve PLG experience? https://www.field-guide.unusual.vc/field-guide-enterprise/nail-your-self-serve-product

• Defining a GTM framework https://www.field-guide.unusual.vc/field-guide-enterprise/define-a-gtm-framework-early

• Building a product roadmap: https://www.field-guide.unusual.vc/field-guide-enterprise/building-a-product-roadmap