Morning Brew Daily Morning Brew's Macy Gilliam On How To Take Over Social Media
Dec 27, 2023
Macy Gilliam, a social video producer at Morning Brew, shares her secrets to going viral and crafting compelling content. She discusses the joys and challenges of being a content creator, emphasizing the importance of authenticity. Macy also reveals her unique experience marching in the Macy's Thanksgiving Day Parade, linking it to her creative journey. The conversation breezes through the inspirations behind her videos, the blend of personal hobbies with professional life, and ambitious goals for the future, from new content ideas to running a marathon for charity.
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Advice for Aspiring Creators
- Figure out what kind of content you like making and if you enjoy the process.
- When joining a company, ensure a strong support system and team to avoid becoming a one-person content machine.
The Meaning of "Creator"
- The term "creator" is vague, encompassing various roles from podcasters to filmmakers.
- More specific terms exist, but "creator" broadly captures individuals producing original content.
Navigating Early Career Turbulence
- Communicate your career aspirations clearly and seek opportunities to gain experience in desired areas.
- Leverage skills from current roles to transition into new ones and understand your audience.