Morning Brew's Macy Gilliam On How To Take Over Social Media
Dec 27, 2023
23:31
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Morning Brew's social video producer, Macy Gilliam, shares the tricks to going viral, coming up with creative ideas in social media, and her experience marching in the Macy's Day Parade. The podcast also covers the importance of teamwork, transitioning roles, non-typical hobbies, college experience, and goals for the future.
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Quick takeaways
Creating valuable and engaging content is more important than gaming the system with posting times.
Clearly communicate interests and aspirations early on, seek opportunities in areas of passion, and leverage a supportive team for a more manageable creative process.
Deep dives
The Importance of Creating Good Content as a Creator
Macy emphasizes the importance of creating good content as a creator. She highlights that the quality of content is more crucial than trying to game the system with posting times. She believes that putting effort into creating valuable and engaging content is what truly matters.
Navigating Early Career and Building a Supportive Team
Macy shares her experience of starting her career as a social media manager and transitioning to her current role. She advises young professionals to clearly communicate their interests and aspirations early on and seek out opportunities to work in the areas they are passionate about. Macy highlights the importance of having a supportive team and leveraging their expertise and assistance to make the creative process more manageable.
Exploring Small Businesses and Passionate Owners
Macy discusses her popular video series, 'How Does This Place Stay in Business', where she explores unique small businesses in New York City. She highlights the commonalities among the owners, such as their passion for what they do and their dedication to their hobbies. Macy also mentions how these businesses have had to adapt to survive, with many of them embracing online sales and becoming the last remaining establishments of their kind in the city.
Episode 222: Neal and Toby chat with Morning Brew social video producer Macy Gilliam. They ask her the tricks behind going viral, how to constantly come up with creative ideas when working in social media, and what is it like to march in the Macy's Day Parade when your name is Macy?