Curious how to launch and grow a company while living abroad? Or how to create a product using a combination of off-the-shelf and custom machined parts? Ard Kessels is doing all of that with Kogel Bearings, a high end ceramic bearing brand for bicycles, and he's selling the very expensive upgrades through a combination of strategic athlete sponsorship and educational story telling.

Get ready to spin out some notes as you hear his startup story, and get my full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast

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