Marketing Week Meets: Scott Galloway

Scott Galloway is an academic, author and entrepreneur. He is also one of the world’s best known and most respected voices on modern marketing.The NYU marketing professor's first book, The Four, was a dissection of the rise of tech giants Google, Facebook, Amazon and Apple. His latest, The Algebra of Happiness, tries to distil the pursuit of success, love and the meaning of it all.In this podcast, Galloway discusses his career choices, the route to fulfilment and the state of marketing. Highlights include:· The virtues of starting a business during a recession· Why you should not “follow your passion”· Why “woke washing” in marketing is disingenuous · The threat of algorithms to marketing and society

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