Consider This from NPR How Trump is leveraging sports and sports culture for his political brand
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Dec 28, 2025 Christine Brennan, a renowned sports columnist and author, dives into President Trump's strategic use of sports to enhance his political brand. She discusses how Trump's visibility at sporting events creates viral publicity and connects him with fans. Brennan highlights his decades-long relationship with sports, emphasizing his competitive style of fandom. They also explore how major upcoming events like the 2026 World Cup and 2028 Olympics could further amplify his influence, leveraging the vast audiences that sports attract.
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Sports As Political Branding
- President Trump actively embeds himself in major sporting events to amplify his public image and reach.
- NPR reports he uses these appearances to build political branding through sports culture and viral clips.
Frequent High-Profile Appearances
- Trump attended the Super Bowl within a month of taking office and later appeared at many major events including the Daytona 500 and U.S. Open.
- He even entered the Fox broadcast booth during a Washington Commanders game, illustrating his frequent presence at high-profile games.
Tour de Trump Memory
- Christine Brennan recalled covering the 1989 Tour de Trump and Trump awarding the winner a trophy.
- She uses that memory to show Trump's long history of inserting himself into sports events and sponsorships.
