What It Takes To Create A World-Class Sales Enablement Team With Roderick Jefferson | Interview

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement.

We catch up with Roderick Jefferson who is the vice president of Field Enablement at Netskope and author of the book Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence.

These are some of the questions we're discussing:

• What has the evolution been so far and what is next for sales enablement?
• How do you scale the sales enablement function and the culture that comes with it?
• What are some of the things to look out for as a sales enablement leader during M&A?
• What are the things enterprise technology sales teams most often get wrong when it comes to communicating value/benefits to complex buying committees?
• What is the role of content in the enterprise technology sales process these days?
• What advice do you have for sales enablement professionals who want to become better at what they do?

Here are some of the resources referenced in this episode.

• Sales enablement resources brought to you by Krueger Marketing: https://www.kruegermarketing.com/learn
• Udemy Course - Applying The Art and Science of Sales Enablement by Roderick Jefferson: https://www.udemy.com/course/applying-the-art-and-science-of-sales-enablement/
• Book - Sales Enablement 3.0 by Roderick Jefferson: https://www.amazon.com/Sales-Enablement-3-0-Blueprint-Excellence/dp/1736190911
• Connect with Roderick Jefferson online: https://www.linkedin.com/in/roderickjefferson/
• Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/

Where to find The State of Sales Enablement:

• Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/
• LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
• Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
• Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g