Riding the Tsunami: Why Expanding into Unmet Demand Makes Our Jobs Safe

The AI revolution is here, and if you’re in the data space, you’re sitting in the best seat in the house—whether it feels that way yet or not. Rob takes you on a straight-talking journey through why our industry isn’t just surviving but thriving in this moment of upheaval. Forget the hype and the fearmongering; this is about recognizing the unique position we’re in to expand into unmet demand. It’s not just about keeping our jobs—it’s about making them better, more impactful, and yes, more secure.

Here’s the deal: this isn’t a time to coast. The same tools that can help us shine also require us to step up and adapt. Rob breaks down how the drudge work that used to define so many roles has been swept away by tools like Power BI—and why that’s not a threat but a gift. The value isn’t in the grind; it’s in the thinking. The problem-solving. The expertise. If you’re clinging to old ways, you’re missing the whole point of what’s happening right now.

Listen now to hear why this moment is one of the biggest opportunities our industry has ever seen. Rob unpacks how unmet demand is changing the game, why our skills matter more than ever, and what it takes to not just ride the wave but come out ahead. Don’t miss it.