Hard Fork Will ChatGPT Ads Change OpenAI? + Amanda Askell Explains Claude's New Constitution
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Jan 23, 2026 
Amanda Askell, a philosopher at Anthropic, brilliantly discusses her role in shaping the character and ethics of Claude, Anthropic's AI model. She reveals insights about the newly minted "Claude Constitution," a bold shift to anchor AI behavior in universal human values. The conversation dives into the challenges of teaching ethics to machines, the importance of handling sensitive topics, and how trust can be maintained as AIs evolve. Listeners will also find thought-provoking debates on the implications of AI consciousness and the future of AI governance.
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Ads Are An Inevitable Revenue Move
- OpenAI is introducing ads into ChatGPT to monetize free and low-cost tiers and fund massive infrastructure costs.
- Hosts warn ads risk slowly blending into core responses and shifting product decisions toward engagement and revenue.
Ad Labels Tend To Fade Over Time
- OpenAI says ads won't influence model answers and will appear as clearly labeled banners or widgets.
- Hosts worry labels will erode over time as commercial incentives push advertising to blend with organic responses.
Pay To Keep An Unsullied Experience
- Expect a bifurcated experience: pay for premium to avoid ads or accept an ad-filled free tier.
- Consider paying for ad-free access if you value an undiluted AI research or productivity experience.