🎨How B2B SaaS Companies Can Scale Their Creative with Melissa Rosenthal, CCO of ClickUp - Episode #130

“Differentiate yourself by making sure that you have people in-house that have worked with the brand, understand the brand, and connect with everyone [in the team]—so you don’t just have a random team working on your account and 50 other accounts…”

Melissa Rosenthal is an award-winning marketing exec and the Chief Creative Officer at ClickUp, focused on making the world more productive through best-in-class SaaS marketing!

Previously Melissa was the CRO/EVP at Cheddar, a live video media company at the intersection of business news and culture. For her brand work, she was named to Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and as one of Digiday's "Changemakers."

Prior to Cheddar, she led BuzzFeed's Global Creative Team.

Questions and topics include:

• The importance of establishing a brand personality from the first day of a company’s existence
• The skills a marketer needs to lead a creative department
• How to become a better taste-maker and editor
• How to iterate on brand guidelines and Melissa’s thoughts on “team swipe files”
• How to scale an internal creative team to become an “in-house agency”?
• The balance between looking at the competition while charting your own path
• The benefits of scouting creative talent on behalf of your boss
• How to level up your brand’s social strategy and experiment on new platforms?
• How to recycle old content and creative
• Dealing with loneliness in a remote work world…

And more!

You can connect with Melissa on LinkedIn here - https://www.linkedin.com/in/melissarosenthal5/

You can connect with me on LinkedIn too - https://www.linkedin.com/in/kennysoto/

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Music for this podcast by www.davidcuttermusic.com